I’ve loved making things for as long as I can remember, and was lucky to have started before the internet, on a wide variety of computers from the BBC Master, Sakhr MSX as a child, then Apple System 6 and DOS PCs, learning the ins and outs, from audio to graphics and website design mastered before I finished school.
Learning to explore the boundaries and relying on documentation alone, the mysteries of the box feeding my screen became my passion, and this wonder and admiration never dwindled.
With the advent of the internet, instant publishing without barriers became my devotion. Connectivity & technology limitations became my rules to bend, and with time and technology proliferation I kept myself ahead of the curve, always pushing the boundaries.
Communications consultant as part of the Organisational Change Management Team on a major SAP BI rollout at Petroleum Development Oman (Shell). Formulating and executing multi channel company wide communications plans including web, video, digital screens, print, events and surveys.
Creative direction and website management for Ford & Lincoln dealers in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia and Tunisia, responsible for: • Building and reviewing work in the production of web, print and digital marketing collateral • Developing advertising campaigns, analysing results and identifying opportunities • Analysing brand tracking, market trends, consumer need, and the competitive landscape
Front end developer on the Ministry of Interior (MOI) Portal Project - Abshir, the main Saudi Arabian E-Government Portal. Responsible for the design and deployment of hundreds of bilingual e-services along with 26 sites for MOI sectors including Passports Dept, Civil Affairs, Public Security and Regional Emirates using IBM WebSphere Portal Web Content Manager (WCM), including UI design & content architecture, Portal WCM Theme & Skin set, workflows for content management, web content strategy and training.